Earth Day is on April 22, and the human footprint on the Earth has never been so heavy. Since the 1960s, the world population has doubled to 6.8 billion, and continues to expand by more than 200,000 people each day. With more than one billion teenagers in the world today just reaching their most fertile years, the UN has projected that the world population will reach almost 9 billion by the year 2050.

The devastating corollaries are evident everywhere we look. A glance at the condition of the Earth in 2010 reveals that 90 percent of all large fish in the seas have already been scoured by industrial fishing; “fertile soil is being lost faster (through overuse and misuse) than it can be replenished… with more than 80 percent of the world’s farming land moderately or severely eroded”; 64 percent of our water is being used for agriculture, while more than one billion people across the world have no access to safe drinking water; the intensification of greenhouse gases emissions into the atmosphere has escalated over the last decade; our rainforests are disappearing at the rate of one-and-a-half acres per second destroying 50,000 species of plant, animal and insect every year, and taking with them potential cures for life-threatening diseases!

There is an old Cree Indian proverb that says, “Only when the last tree has died, and the last river has been poisoned, and the last fish has been caught will we realize we cannot eat money.” Our insatiable demands and shortsighted greed have shoved the Earth’s resources and its ability to comfortably sustain us to the verge of collapse!

The destruction of our biodiversity and the changes in our climate – this present grave state of our planet – are all consequences of human behavioral problems. We are inundated with an abundance of information and statistics on the state of our planet – we know the facts – but yet the problem continues to accelerate. Certainly, we need the strategies, regulations and legislation from our governments to alleviate the crisis, but this environmental quandary was spawned by human actions, and can only be assuaged through human actions.

We are faced with numerous choices within each of our landscapes daily. The ecological problem cannot be resolved unless each of us voluntarily pledges to look at our current lifestyles, realize how our current actions are contributing to the destruction of the Earth and its peoples, recognize that every part of our existence is connected to the Earth, change our perspective, change our attitude, and, most importantly, change our ACTIONS!

Through our project, “The Green Brain Initiative,” PRiyaCOMM has begun to collaborate with various stakeholders within our communities to enter into research and dialogues to find common ground on the social and behavioral changes needed, and to develop and implement appropriate innovative programs, to reduce the threats to biodiversity and to transform the environments around us into cleaner, healthier, more efficient and sustainable ones.

If you or your organization would like to be a part of this initiative, or have ideas that you would like to share with us, please contact us at ksaroop@priyacomm.com.